You know your target audience, but do you know what kind of content will make them engage with your brand on Instagram? Create content that appeals to your target audience Take the time to really form a genuine connection with your audience, and your efforts will eventually pay off. If you spam people or write generic comments that aren’t tailored to fit the photo/account you’re commenting on, you’ll just hurt your brand and annoy people. Then, you can start interacting with those people by commenting on their photos, liking their photos, and even sending them direct messages. But some of them will, and there’s a good chance they’ll engage with you if you’re posting the right content. Now, don’t get me wrong – not all of the people you follow will follow you back. If you’re a marketing agency, you’d want to follow some of the people who follow popular marketing agencies. The first thing you should do is look at the accounts who are following businesses similar to yours – if they’re following them, then they’re probably going to be interested in what your business has to offer too.įor example, if you’re a fitness guru who sells online weight loss courses, you’d want to follow some of the people who follow popular fitness gurus. Find, follow, and interact with your ideal customersįinding your ideal customers on Instagram isn’t too difficult. So, let’s talk about several ways you can use Instagram for your small business to effectively to engage with your audience and get better results from your social media marketing efforts. That’s right – it beats both Twitter and Facebook. After all, at 4.21%, brand engagement rates highest on Instagram. Just take a look at how popular the app is with that audience:īut even if you’re marketing to an older demographic, Instagram is worth your time. Instagram can help your small business succeed.Īnd that especially applies if your ideal customers are anywhere from 12 to 25 years old. Often, they either don’t want to learn how to use it or they don’t think it’ll help them improve their business.īut they’re wrong. The sad fact is that lots of small businesses aren’t even on Instagram. If you’re like me, you were bombarded with selfies, pictures of delicious-looking food, videos of people’s pets, and inspirational quotes.Īnd probably not too many interesting posts from small businesses. What’d you see the last time you scrolled through your Instagram feed?
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